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Consistency in logo usage, company colors and chosen type faces, types of illustration, graphics style, proportions and several other elements contribute to the strength of the brand identity. Graphic
standards in the form of a manual or guidebook is vital to retaining consistency. These standards need to be shared with all employees and vendors responsible for creating materials associated with the brand:
packaging, point-of-purchase, data sheets, brochures, trade exhibit graphics, website, newsletter, instruction manuals, signage, ad specialties, advertising and presentations. A manual, preferably a PDF file
distributed to all with a need to use a logo and create company communications, provides a measure of quality control for the brand.
Graphic standards become more valuable over time: Without standards and their
re-enforcement, brand elements tend to become diluted as exceptions made in the name of expediency occur. Not everyone in an organization will be attentive to the value of consistency in establishing and maintaining
brand equity, market share and profitability unless they are made aware and given the resource to comply.
Custom content based on your brand: Signature Strategies can develop
graphic standards for your organization, whether or not we have previously created logos and brand identification. The manuals we create are as detailed and comprehensive as you believe they need to be. In an
organization with a graphics designer in-house who is committed to consistency, perhaps a two-page flyer will suffice as a vendor handout. In a multi-location organization, a more ambitious effort will be required.
Both content and pricing are dependent upon your requirements. Contact us for details. Also, view graphic standards manual for sample pages, and graphics
standards checklist for an index of the elements that can be included in a manual.
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